MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 18, Problem 5LO
Summary Introduction
To identify: The functions of sale management.
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Identify the seven functions of a sales manager
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Chapter 18 Solutions
MARKETING
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- •Identify and discuss key trends affecting sales organizations and sales managers today •Present a general overview of the sales management processarrow_forwardHow does effective sales management contribute to building and maintaining customer relationships?arrow_forwardRecognize the various forms of direct marketing, direct selling, and vending.arrow_forward
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