MARKETING
MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
Question
Book Icon
Chapter 17, Problem 6LO
Summary Introduction

To define: The objectives of sales promotion and the tool used to achieve sales promotion.

Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than publicity, advertising and personal selling.

Blurred answer
Students have asked these similar questions
Write about the objectives of sales promotion .
Similarities and differences between sales promotion and public relations
Identify the seven steps of the sales process
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning