EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 18, Problem 1ALR
Summary Introduction
To discuss: The difference between unfair-trade and fair-trade laws. Would Person X support unfair-trade or fair-trade laws as a customer and as the owner of small store, would he support unfair-trade or fair-trade laws.
Expert Solution & Answer
Explanation of Solution
Fair-trade laws: This law let the producer to fix minimum prices for the goods and it is necessary for the dealer to sign contract agreeing to those terms and conditions. These are the state laws that permit the wholesalers or producers to decide the minimum price that has to be charged by all the retailers for handling the product.
Unfair-trade laws: This law wants the sellers to retain minimum prices for comparable merchandise. Instead of concentrating on the final retail price, they force retailers and wholesalers to add a minimum markup value for their product that allows them to sell products at lower cost to attract customers.
Person X support unfair-trade or fair-trade laws as a customer is as follows:
In case of customer, Person X would not be favor of unfair-trade or fair trade laws because it might lead to higher prices.
Person X support unfair-trade or fair-trade laws as an owner of small store is as follows:
In case of small store owner, Person X be in favor of unfair-trade or fair trade laws because they support small businesses to fight with large businesses chains.
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Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo.
Beyond the activities that the company will utilize to promote the shampoo, briefly outline three other relevant and appropriate activities that the company can undertake to build support for the…
Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo.
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Chapter 18 Solutions
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