EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 18, Problem 4CTE
Summary Introduction
To discuss: The way how these kinds of sales affect Company C profitability.
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Plan for potential investors for 39 Storage
https://www.39storage.com/ (This Company)
Cover these points below
Identify the problem to be solved.
Introduce your solution to the problem.
Discuss your beginning traction for getting sales.
Identify the target market.
Explain the costs of acquiring customers in your target market.
Communicate the value proposition relative to competitors.
Describe the basics of the revenue model.
Provide financial projections, along with the assumptions.
Sell the team.
Identify your funding needs, and explain the use of the funds (the investment price must be stated)
Describe possible exit strategies—how the investors may be able to cash out.
End on a high note—remind investors why your product/service/team is so great.
Metro Bank is a large national bank that prides itself on achieving healthy profits each year. The
shareholders are obviously very happy. Metro Bank has several hundred branches but, as with
many other major banks, the Board is finding it more and more difficult to justify the existence
and operation of smaller branches, particularly in regional areas. For the past few months, the
Board of Metro Bank has been discussing ways of generating more profits, and the only thing
that everyone can agree upon is to downsize the operations.
David Armstrong has been CEO of Metro Bank for 18 months. He was headhunted from a large
banking group in the United States, and the main purpose of his appointment is to generate even
greater profits for Metro Bank. David’s appointment is for four years. David has been very
successful throughout his banking career and is extremely experienced in all facets of banking as
a result of his progression through the hierarchy from junior teller to CEO over a period…
Please show all work and explain answer.
OneRing Company sells memorabilia to residents of Middle-Earth. They are about to invest $6 million in a new ring making plant.
Fixed costs of operating the plant are $1 million a year. The ring costs $60/unit to manufacture (variable cost) and will be sold for $200/unit. The plant will last for 5 years, and will be depreciated over 5 years to zero using the straight-line method. The plant will have no salvage value after five years.
Net working capital requirements are negligible for this project. Assume there are no taxes in Middle-Earth, and that the appropriate discount rate for the project is ten percent.
How many rings per year must OneRing sell in order to break even?
Chapter 18 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
Knowledge Booster
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