EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 18, Problem 2C
Summary Introduction
Case summary:
In Country U people found it difficult to get the tickets to watch the tickets because of high prices. However, later Company S started customer bid option that is the customer bid on the unsold seats. The company has a website in which the customer can bid for the upcoming events. The company’s main aim in this unique pricing algorithm is to help in increase in attendance and revenue. Its business strategy also helped its partners maintain integrity of its sales channel.
To discuss: Whether auctioning is the best way eliminate unsold seats and reason behind it.
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Chapter 18 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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