EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 18, Problem 18.8CTE
Summary Introduction

To discuss: The example of a company which successfully uses the blue ocean strategy.

Instead of competing with the competitors a company will use the services or product which has no competitors. This strategy is termed as blue ocean strategy.

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What are the micro environmental factors and how they impact the a company’s ability to compete in the market.
Big changes for Checkers Sixty60 in South Africa Checkers Sixty60 is set to undergo a series of changes, with ownership structures and drivers affected.  Despite wearing Checkers colours and branding, Sixty60 drivers are not actually employed by Checkers or its parent company, Shoprite – yet. Shoprite uses Pingo, a joint venture with RTT On-Demand, which relies on over 6,000 independent drivers for last-mile logistics.  Shoprite was heavily criticised for its outsourcing, which many argued allowed it to distance itself from direct responsibility for the drivers’ working conditions. Experts stated that the model pushed drivers to maximise their time on the road, creating dangerous working conditions. However, in October, the Competition Tribunal unconditionally approved the proposed transaction in which Checkers would acquire a larger shareholding in—and wholly own and control—Pingo. Another issue facing the delivery service is the high number of foreign workers on the platform.…
ALso, need references this too please.
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