EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Question
Chapter 18, Problem 18.1DQ
Summary Introduction
To discuss: The term competitive advantage and how the companies will find their competitive advantage.
Expert Solution & Answer
Explanation of Solution
The term competitive advantage and how the companies will find their competitive advantage:
Competitive advantage is a benefit gained over the competitors by providing the value to the consumers. The competitors will outperform in their field to win, grow and keep the customers against the competitors.
In recent market situation it is not enough for the competitors to a skill for managing the products, it is also need to have adept to manage the relationship with the customers and a competitive
Customers are more beneficial in the competitor’s advantage. Thus, building the relationship with the customers is the most important element.
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