EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Question
Chapter 18, Problem 18.18CC
Summary Introduction
Case summary:
Media Y is claimed as the most watched online video website all over the world. Company G’s video site has captured more than 43% of online video market by way of successfully routing the ever changing environment of marketing. The strategy of Media Y is not mainly to follow the trends but it has projected and sets them. It also came up with television episodes and also movies.
The goal of Media Y is to do give something to everyone. It is capitalized on the mobile technologies so that the users can view at anytime and anywhere. Thus, Media Y becomes the first global television network in the world.
Characters in the case:
- Media Y
To discuss: Media Y in respect to competitive advantage
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