EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 18, Problem 18.3DQ
Summary Introduction
To discuss: About three wining strategies of Michael Porter and the losing strategy.
Michael porter’s winning strategies: Winning strategies are explained to determine the direction of organization against competition. He described these theories in his book Competitive advantage: Creating and Sustaining Superior Performance in the year 1985.
Based on these, there are three winning strategies. They are cost leadership, differentiation, and focus.
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