The element of promotional mix in which the cost of a contact is high Introduction: The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

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Answer 1

Question

Chapter 17.2, Problem 17.5LR

Summary Introduction

To determine: The element of promotional mix in which the cost of a contact is high

Introduction:

The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

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Promotional mix Most promotional strategies have several elements to what is called the “promotional mix,” which may include various forms of advertising, public relations, sales promotion, product placement, packaging, and personal selling Choose a product and discuss the promotional strategy for this product What do you think are its objectives? Which of the elements identified above are included? (Cite some examples from internet sources – print media and sponsor’s websites, YouTube, or articles in the trade or business press) In your judgment, is the strategy effective or not based on the objectives that you identified? Explain

Identify the resellers in your distribution channel. Discuss the role that trade sales promotions to these resellers could play in the development of your promotional plan.

Explain the differences and similarities of personal selling and sales promotion as elements of the promotional mix.

Answer 2

Question

Chapter 17.2, Problem 17.5LR

Summary Introduction

To determine: The element of promotional mix in which the cost of a contact is high

Introduction:

The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

Expert Solution & Answer

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Answer 3

Question

Chapter 17.2, Problem 17.5LR

Summary Introduction

To determine: The element of promotional mix in which the cost of a contact is high

Introduction:

The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

Expert Solution & Answer

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Check out a sample textbook solution

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Answer 4

Question

Chapter 17.2, Problem 17.5LR

Summary Introduction

To determine: The element of promotional mix in which the cost of a contact is high

Introduction:

The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

Expert Solution & Answer

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Answer 5

Chapter 17.2, Problem 17.5LR

Summary Introduction

To determine: The element of promotional mix in which the cost of a contact is high

Introduction:

The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

Answer 6

Chapter 17.2, Problem 17.5LR

Summary Introduction

To determine: The element of promotional mix in which the cost of a contact is high

Introduction:

The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

Answer 7

Chapter 17.2, Problem 17.5LR

Summary Introduction

To determine: The element of promotional mix in which the cost of a contact is high

Introduction:

The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

Answer 8

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Answer 9

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Answer 11

Ch. 17.1 - Prob. 17.1LO Ch. 17.1 - Prob. 17.1LR Ch. 17.1 - Prob. 17.2LR Ch. 17.1 - Prob. 17.3LR Ch. 17.2 - Prob. 17.2LO Ch. 17.2 - Prob. 17.4LR Ch. 17.2 - Prob. 17.5LR Ch. 17.2 - Prob. 17.6LR Ch. 17.3 - Prob. 17.3LO Ch. 17.3 - Prob. 17.7LR

The element of promotional mix in which the cost of a contact is high Introduction: The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

Concept explainers

To determine: The element of promotional mix in which the cost of a contact is high

Introduction:

The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

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Chapter 17 Solutions

The element of promotional mix in which the cost of a contact is high Introduction: The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

Concept explainers

To determine: The element of promotional mix in which the cost of a contact is high Introduction: The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.

Want to see the full answer?

Chapter 17 Solutions

To determine: The element of promotional mix in which the cost of a contact is high

Introduction:

The blend of various promotional tools that is utilized by the business to maintain, create, and maximize the demand for the goods and services is known as the promotional mix.