Person GB the founder of Restaurant TB have started his career in the fast food industry buy opening the Restaurant BB. The nearest competitor to the restaurant was the Restaurant MD. The Dish T and the Restaurant TB was new to the consumers of Country A, so Person GB has used various strategies to make the restaurant and the dishes popular. Characters in the case: Restaurant TB Person GB Restaurant MD Country A Introduction: The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing. Adequate information: Dish DLT is a good example of the integrated marketing communication that utilizes many alternative media to reinforce their message. To determine: The promotional elements that were used by Restaurant TB in the campaign of their Dish DLT.

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Chapter 17, Problem 2VC

Summary Introduction

Case summary:

Person GB the founder of Restaurant TB have started his career in the fast food industry buy opening the Restaurant BB. The nearest competitor to the restaurant was the Restaurant MD. The Dish T and the Restaurant TB was new to the consumers of Country A, so Person GB has used various strategies to make the restaurant and the dishes popular.

Characters in the case:

Restaurant TB

Person GB

Restaurant MD

Country A

Introduction:

The activity for communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society is known as marketing.

Adequate information:

Dish DLT is a good example of the integrated marketing communication that utilizes many alternative media to reinforce their message.

To determine: The promotional elements that were used by Restaurant TB in the campaign of their Dish DLT.

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