MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 17, Problem 6LO
Summary Introduction
To discuss: The use of customer relationship management in selling process.
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Chapter 17 Solutions
MKTG 12:STUDENT ED.-TEXT
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- How can company use packaging, labeling, warranties, and guarantees as marketing tools?arrow_forwardDiscuss the concept of customer relationship management and mention ways by which a sales person can achieve it.arrow_forwardRecognize the various forms of direct marketing, direct selling, and vending.arrow_forward
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