MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 17, Problem 1LO
Summary Introduction
To discuss: The sales environment.
Expert Solution & Answer
Explanation of Solution
Sales environment:
Sales person can be business focused (selling the goods to other firms) or customer focused (in case of retail). There will be constant change in the sales environment as new competitors enter and old competitors leave the market. The ways that the consumers interact with the salespeople and learn regarding the products and suppliers are changing because of the huge increase in sales advanced technology. They must be very effective at customer relationship management, personal selling, and sales management, and technology as all of these plays the major role in developing a long-term relationship with consumers.
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MKTG 12:STUDENT ED.-TEXT
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