MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 17, Problem 5LO
Summary Introduction
To identify: The roles and functions of sale management.
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Identify the seven functions of a sales manager
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Chapter 17 Solutions
MKTG 12:STUDENT ED.-TEXT
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- •Identify and discuss key trends affecting sales organizations and sales managers today •Present a general overview of the sales management processarrow_forwardRecognize the various forms of direct marketing, direct selling, and vending.arrow_forwardHow does sales management affect a company's overall strategy?arrow_forward
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