To discuss: The sales environment.
Explanation of Solution
Sales environment:
Sales person can be business focused (selling the goods to other firms) or customer focused (in case of retail). There will be constant change in the sales environment as new competitors enter and old competitors leave the market. The ways that the consumers interact with the salespeople and learn regarding the products and suppliers are changing because of the huge increase in sales advanced technology. They must be very effective at customer relationship management, personal selling, and sales management, and technology as all of these plays the major role in developing a long-term relationship with consumers.
Want to see more full solutions like this?
Chapter 17 Solutions
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing