MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 16, Problem 6LO
Summary Introduction
To define: The objectives of sales promotion and the tool used to achieve sales promotion.
Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than publicity, advertising and personal selling.
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Chapter 16 Solutions
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
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