MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
Question
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Chapter 16, Problem 6LO
Summary Introduction

To define: The objectives of sales promotion and the tool used to achieve sales promotion.

Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than publicity, advertising and personal selling.

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Students have asked these similar questions
Write about the objectives of sales promotion .
Similarities and differences between sales promotion and public relations
Identify the seven steps of the sales process

Chapter 16 Solutions

MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)

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