MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 16, Problem 5LO
Summary Introduction

To discuss: The role of public relations in promotional mix.

Public relation is the way where companies and people gather together to communicate with their target audience with the goal to create a best impression in customer’s minds.

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Chapter 16 Solutions

MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)

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