Chapter 17, Problem 17.9MA

Summary Introduction

Case summary: Marketing now a days has been made through various ways. Mobile marketing has been high-flying for small businesses. Mobile marketing which are carried out with the help of smart phones and applications. Social media marketing is made with the help of various online sites such as FK, TR, YT etc. These type of marketing strategies does not require heavy investments. All it requires is appropriate use of sources available and the way to use social media and internet wisely. It has helped small businesses to grow enormously.

Characters in the case: Company U.

To determine: The local business community utilising online, social media or mobile marketing and interviewing an owner or manager of a business to learn how the business utilises marketing activities and the total level of satisfaction with these activities.

Introduction: Direct marketing are activities that work to inspire an direct reaction from an individual beneficiary. Digital marketing includes all advertising, marketing endeavours the utilization of an electronic gadget or the web. Mobile marketing is advertising activity intended for conveyance to mobile phones, smart phones and other handheld gadgets, typically as a segment of a multi-channel crusade.