Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 17, Problem 17.2DQ
Summary Introduction
To discuss: The challenges and advantages of social media marketing.
Introduction:
Social media marketing is an internet marketing that uses social networking sites as a marketing tool. The goal of such a company will be to increase the brand value and extends customer reach.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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