Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 17, Problem 17.2DQ
Summary Introduction
To discuss: The challenges and advantages of social media marketing.
Introduction:
Social media marketing is an internet marketing that uses social networking sites as a marketing tool. The goal of such a company will be to increase the brand value and extends customer reach.
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Social Media Marketing
Engaging with consumer base is a vital part of social media management. Businesses use LinkedIn for B-to-B marketing or use platforms such as, Facebook/Twitter/Pinterest/Instagram to reach a B-to-C market, they post relevant information to reach their audience. Explore three of your favorite organization’s social media marketing strategies. You can use any social media platform to find your company’s marketing information for this assignment, you do not need to have social media to view their marketing ads.
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Chapter 17 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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