Company NS are the manufacturers of weight loss products and its revenue during last year was $800 million. The company started it as a small effort on the basis of the electronic commerce marketing plan that has evolved in various marketing campaign with a potential return on investment . The major effort of the Company NS is the direct-to-consumer platform. The company made promotions through various forms of advertisements in magazines and television. An interesting unique Uniform Resource Locator (URL) or 800 number in all the advertisements will allow the company to track the success in every efforts. Characters in the case: Company NS Introduction: Marketing is the process where the aim goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers end. To determine: The addition to the promotional efforts and direct-to-consumer distribution the thing that is essential for the success of the company.

Question

Want to see the full answer?

Answer 1

Question

Chapter 17, Problem 17.17VC

Summary Introduction

Case summary:

Company NS are the manufacturers of weight loss products and its revenue during last year was $800 million. The company started it as a small effort on the basis of the electronic commerce marketing plan that has evolved in various marketing campaign with a potential return on investment.

The major effort of the Company NS is the direct-to-consumer platform. The company made promotions through various forms of advertisements in magazines and television. An interesting unique Uniform Resource Locator (URL) or 800 number in all the advertisements will allow the company to track the success in every efforts.

Characters in the case:

Company NS

Introduction:

Marketing is the process where the aim goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers end.

To determine: The addition to the promotional efforts and direct-to-consumer distribution the thing that is essential for the success of the company.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Suggest, three ways, your company (service and product provider) can attain asustainable competitive advantage in the local market. Give rationales for youranswer.

1. please answe the following. • Explain how e-commerce businesses can effectively utilize email marketing and social media marketing to build customer relationships. Discuss the benefits and challenges of each strategies. • Compare and contrast the advantages and disadvantages of dropshipping and white labeling as e-commerce business models. Provide examples to support analysis.

Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.