Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 17, Problem 17.14AC
Summary Introduction
To discuss: The reasons on whether reducing sales forces favour telemarketing.
Social selling is when a salesmen utilize online social media sites to interact straightforwardly with their prospects. Salesmen will offer some value by responding to prospect queries and offering intelligent content until the prospect is prepared to purchase.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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