MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
Question
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Chapter 16.2, Problem 16.2LO
Summary Introduction

To discuss: The alternative ways to classify retail outlets.

Introduction:

Retailing is an important element of marketing for the economy, consumers and manufacturers. Retailing is the process where an organization purchases goods from one supplier and sells them to the consumers directly.

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Students have asked these similar questions
Discuss the four characteristics by which retail stores are classified.
Explain strategic issues in retailing.
Describe the various classification systems for retail establishments.
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