MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
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Chapter 16, Problem 7AMK
Summary Introduction

To discuss: The strategy to be followed by P Company to get the same position as T Company under retail positioning matrix.

Introduction:

The retail positioning matrix was developed by a consulting firm. This helps to focus on the company’s strategies and plans.

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