UNDERSTANDING BUSINESS
12th Edition
ISBN: 9781264161881
Author: Nickels
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Question
Chapter 16.2, Problem 16.2CQ
Summary Introduction
To discuss: The reason to use unique promotional strategies for different countries.
Introduction: Promotional strategy that allows the promoters to go ahead of the monologue in known as the interactive promotional strategy. In this strategy, the promoters try to convince the buyer to purchase the products being offered and seller to work together for mutual benefits.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Choose what you believe to be a good tourism promotion for a city, region, state, or country and explain why you think it is a good promotion. In your critique, discuss the media used, target audience and benefits the destination offers.
The European/African/Middle East regions include perhaps the greatest diversity in income levels and cultures possible, providing daunting challenges for international marketing managers. Consider your textbook readings and lectures for this week and answer the following question.
Explain how economic, political, geographic and cultural factors influence the size and nature of marketing opportunities in the European/African/Middle East regions.
You have been appointed as the Marketing Manager for a Tourism Authority (GTA). Discuss in detail your advice to the CEO on how to promote a tourist destination.
Chapter 16 Solutions
UNDERSTANDING BUSINESS
Ch. 16.2 - Prob. 16.2AQCh. 16.2 - Prob. 16.2BQCh. 16.2 - Prob. 16.2CQCh. 16.3 - Prob. 16.3AQCh. 16.3 - Prob. 16.3BQCh. 16.3 - Prob. 1TPCh. 16.3 - Prob. 2TPCh. 16.3 - Prob. 3TPCh. 16.4 - Prob. 16.4AQCh. 16.5 - Prob. 16.5AQ
Ch. 16.5 - Prob. 4TPCh. 16.5 - Prob. 5TPCh. 16.5 - Prob. 6TPCh. 16.6 - Prob. 16.6AQCh. 16.6 - Prob. 16.6BQCh. 16.6 - Prob. 7TPCh. 16.6 - Prob. 8TPCh. 16.6 - Prob. 9TPCh. 16 - Prob. 1CECh. 16 - Prob. 2CECh. 16 - Prob. 3CECh. 16 - Prob. 4CECh. 16 - Prob. 1CTCh. 16 - Prob. 2CTCh. 16 - Prob. 3CTCh. 16 - Prob. 4CTCh. 16 - Prob. 1DCSCh. 16 - Prob. 2DCSCh. 16 - Prob. 3DCSCh. 16 - Prob. 4DCSCh. 16 - Prob. 5DCSCh. 16 - Prob. 1PPTCh. 16 - Prob. 2PPTCh. 16 - Prob. 3PPTCh. 16 - Prob. 1VCCh. 16 - Prob. 2VCCh. 16 - Prob. 3VC
Knowledge Booster
Similar questions
- An entire industry of “birth tourism” has been created nowadays. This industry has grown fast and largely. Why is these industry targeting the United States? What are the economic and social impacts?arrow_forwardSolving promotional and product problems do not guarantee global marketing success. Why? Explain with an example?arrow_forwardwhat are the advantages and disadvantages faced by Pine Hill juices in Barbados? how does branding affects Pine Hill juices?arrow_forward
- . Imagine you are a consultant working with yourstate’s or province’s tourism agency. You have beenasked to advise the agency on the best promotionalthemes to use to attract foreign tourists. Whatwould you recommend if Germany and Australiawere the two target markets?arrow_forwardIs the job of a local marketing manager any different from that of an international marketing manager? If yes, how is it different? Explain your answer.arrow_forwardWhat are International Promotional Tools and how does direct selling helps in it?arrow_forward
- Discuss the significance of a buyer’s persona when selecting a target market. Imagine your company has just promoted you to Senior Marketing Manager of Global Sales Initiatives. In addition, based on your experience and knowledge with building Global Partnership, you and your team have been given the task to expand a new brand of organic tea to China by the middle of January 2024. Discuss two of the most critical elements you strong believe will require extensive evaluation and assessment in order for the product to be a success in China. Please make sure to use relevant digital/social media marketing/marketing concepts for support and justification.arrow_forwardWhat do the international business and globalization businesses do for marketing; advertisement purposes?arrow_forwardWhich level of market segmentation Ethiopian hotels used? Justify your view with examples.arrow_forward
- Marketing across cultural boundaries is a difficult and challenging task. Select one: O a. False. O b. True.arrow_forwardJumbo King is entering the Dubai market to cater to the Indian diaspora in the city. It is a test market and based on its success, the company will explore other countries in the Middle East region which has a large Indian population.As the IMC consultant appointed by the company, recommend the analysis, you would do to understand the framework of Marketing Communication while entering an international market like Dubai?arrow_forwardImagine that you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pricing decisions in Brazil can be delegated to local managers. Why might she be wrong?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill Education
Management (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSON
Business Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSON
Fundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON