UNDERSTANDING BUSINESS
12th Edition
ISBN: 9781264161881
Author: Nickels
Publisher: MCG
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Question
Chapter 16.2, Problem 16.2CQ
Summary Introduction
To discuss: The reason to use unique promotional strategies for different countries.
Introduction: Promotional strategy that allows the promoters to go ahead of the monologue in known as the interactive promotional strategy. In this strategy, the promoters try to convince the buyer to purchase the products being offered and seller to work together for mutual benefits.
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Can you guys help me with this? Thank you!
Please summarize the case of McDonald's success in China, including how PESTEL analysis goes along with the situation.
Here are the videos to help to provide some ideas to summarize the case:
Why McDonald's Is Thriving In China from CNBC
McDonald's in China | Inside China from CNBC International News
Chapter 16 Solutions
UNDERSTANDING BUSINESS
Ch. 16.2 - Prob. 16.2AQCh. 16.2 - Prob. 16.2BQCh. 16.2 - Prob. 16.2CQCh. 16.3 - Prob. 16.3AQCh. 16.3 - Prob. 16.3BQCh. 16.3 - Prob. 1TPCh. 16.3 - Prob. 2TPCh. 16.3 - Prob. 3TPCh. 16.4 - Prob. 16.4AQCh. 16.5 - Prob. 16.5AQ
Ch. 16.5 - Prob. 4TPCh. 16.5 - Prob. 5TPCh. 16.5 - Prob. 6TPCh. 16.6 - Prob. 16.6AQCh. 16.6 - Prob. 16.6BQCh. 16.6 - Prob. 7TPCh. 16.6 - Prob. 8TPCh. 16.6 - Prob. 9TPCh. 16 - Prob. 1CECh. 16 - Prob. 2CECh. 16 - Prob. 3CECh. 16 - Prob. 4CECh. 16 - Prob. 1CTCh. 16 - Prob. 2CTCh. 16 - Prob. 3CTCh. 16 - Prob. 4CTCh. 16 - Prob. 1DCSCh. 16 - Prob. 2DCSCh. 16 - Prob. 3DCSCh. 16 - Prob. 4DCSCh. 16 - Prob. 5DCSCh. 16 - Prob. 1PPTCh. 16 - Prob. 2PPTCh. 16 - Prob. 3PPTCh. 16 - Prob. 1VCCh. 16 - Prob. 2VCCh. 16 - Prob. 3VC
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