UNDERSTANDING BUSINESS
UNDERSTANDING BUSINESS
12th Edition
ISBN: 9781264161881
Author: Nickels
Publisher: MCG
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Chapter 16.6, Problem 9TP
Summary Introduction

To discuss: The push and pull strategy.

Introduction: The promotional strategy that uses promotional techniques to convince the whole seller and buyers to sell the merchandise is known as push strategy.

The promotional strategy that uses promotional techniques to convince the consumers to make them request the products from retailers is known as pull strategy.

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