Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 16, Problem 9ALR
Summary Introduction

To discuss: Different advertising medias and the medias that are facing declines and rising.

An advertisement is an announcement made in public to promote their product or service through television advertisements, radio advertisements, and advertising campaigns.

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