Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 16, Problem 2CTE
Summary Introduction
To discuss: The benefits to the sponsors and the sponsored organization through sponsoring an event, and the benefits for the community, which receives the sponsorship.
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Chapter 16 Solutions
Contemporary Marketing (MindTap Course List)
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