Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 16, Problem 4ALR
Summary Introduction
To identify: The channels or direct
Distribution channel refers to the channel that links the organization and consumers to complete the desired transactions.
The four types of distribution channels:
- • Direct channel
- • Channels using marketing intermediaries
- • Dual distributions
- • Reverse channels
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choose one:
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Which statements are correct about a marketing channel
a. It is a set of interdependent organizations involved in the process of making a product or service available for use or consumption
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Chapter 16 Solutions
Contemporary Marketing (MindTap Course List)
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