Company G is a technology based company belongs to Country U. It manufactures action cameras and develops its own video editing software and its mobile applications. Person N is the founder of Company G. It has started selling its products through Seattle-based outdoor retailer recreational equipment store. Sales of the company grows up, while it continued to improve the capability and performance of its cameras. It makes extensive use of videos in its promotional activities, it has taken user-generated content to the next level, using a range of systems of recognition and reward to encourage its customers to send video clips. This strategy of global video community has been a huge success. It has got a place of first ever-monthly ranking of highest-performing branded channels on Media Y. later on company focussing their budget and attention towards drones. Company G cameras are used frequently in manufacturers of drones. It has launched its own drone in the year 2016. It aims that customers to keep spread the positive word as they participated in the social marketing. Characters in case: Company G Person N To discuss: Whether it is risky for Company G to rely heavily on social media and should it can invest heavily on conventional advertising to protect against the potential cooling off in social media.

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Chapter 16, Problem 3CTQ

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Case summary:

Company G is a technology based company belongs to Country U. It manufactures action cameras and develops its own video editing software and its mobile applications. Person N is the founder of Company G.

It has started selling its products through Seattle-based outdoor retailer recreational equipment store. Sales of the company grows up, while it continued to improve the capability and performance of its cameras.

It makes extensive use of videos in its promotional activities, it has taken user-generated content to the next level, using a range of systems of recognition and reward to encourage its customers to send video clips. This strategy of global video community has been a huge success.

It has got a place of first ever-monthly ranking of highest-performing branded channels on Media Y. later on company focussing their budget and attention towards drones. Company G cameras are used frequently in manufacturers of drones. It has launched its own drone in the year 2016. It aims that customers to keep spread the positive word as they participated in the social marketing.

Characters in case:

Company G

Person N

To discuss: Whether it is risky for Company G to rely heavily on social media and should it can invest heavily on conventional advertising to protect against the potential cooling off in social media.

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