Business in Action (8th Edition)
Business in Action (8th Edition)
8th Edition
ISBN: 9780134129952
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 16.6, Problem 2IYB
Summary Introduction

To discuss: The effects of brand communities groups in purchasing behaviour.

Social media marketing is the way toward expanding brand awareness and site traffic through social media websites.

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Aspen Plastics produces plastic bottles to customer order. The quality inspector randomly selects four bottles from the bottle machine and measures the outside diameter of the bottle neck, a critical quality dimension that determines whether the bottle cap will fit properly. The dimensions (in.) from the last six samples are Bottle Sample 1 2 3 4 1 0.624 0.586 0.602 0.591 2 0.613 0.599 0.578 0.618 3 0.606 0.585 0.587 0.623 4 0.581 0.623 0.571 0.610 5 0.609 0.610 0.623 0.617 6 0.605 0.573 0.570 0.602 Click the icon to view the table of factors for calculating three-sigma limits for the x-chart and R-chart. Suppose that the specification for the bottle neck diameter is 0.600 ± 0.050 in. and the population standard deviation is 0.014 in. a. What is the process capability index? The Cpk is (Enter your response rounded to two decimal places.)
How would you handle the Apple 'batterygate' scandal as an operations manager? What quality measures would you take to fix the problem and prevent it from happening again? When would you implement these measures and communicate with the stakeholders?
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