The levels and areas of control that were ineffectively used by Chipotle Introduction: Chipotle Mexican Grill, Inc. is an American chain of fast food restaurants that focuses on serving food sourced from sustainable farming practices. Since its establishment in1993, Chipotle has become a sensation within the restaurant business. It has faced incredible growth since the company went public in 2006. A lot of the firm’s success can be credited to the consumer base. M. Bars, our research group, are working alongside Chipotle to gain deeper insight into the consumer’s mind. We looked at Chipotle’s target audience, millennials, to delve deeper into their thoughts on Chipotle as a brand; their loyalty, their opinions on the recent outbreaks, and Chipotle’s position in the fast-casual restaurant chain industry. Chipotle's problems do not end with a host of recent salmonella outbreaks, which have been linked to the food sold in its numerous branches. The company also "failed to disclose that its 'quality controls were inadequate to safeguard consumer and employee health,' according to a civil lawsuit.

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Chapter 16, Problem 2MIA

Summary Introduction

To Determine:

The levels and areas of control that were ineffectively used by Chipotle

Introduction:

Chipotle Mexican Grill, Inc. is an American chain of fast food restaurants that focuses on serving food sourced from sustainable farming practices. Since its establishment in1993, Chipotle has become a sensation within the restaurant business. It has faced incredible growth since the company went public in 2006. A lot of the firm’s success can be credited to the consumer base. M. Bars, our research group, are working alongside Chipotle to gain deeper insight into the consumer’s mind. We looked at Chipotle’s target audience, millennials, to delve deeper into their thoughts on Chipotle as a brand; their loyalty, their opinions on the recent outbreaks, and Chipotle’s position in the fast-casual restaurant chain industry. Chipotle's problems do not end with a host of recent salmonella outbreaks, which have been linked to the food sold in its numerous branches. The company also "failed to disclose that its 'quality controls were inadequate to safeguard consumer and employee health,' according to a civil lawsuit.

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