EBK STATISTICS FOR BUSINESS AND ECONOMI
13th Edition
ISBN: 8220103633567
Author: Sincich
Publisher: PEARSON
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Chapter 15.7, Problem 15.79ACI
America’s most reputable companies. Forbes magazine publishes a list of America’s most reputable companies based on an annual survey conducted by the Reputation Institute. The rankings are based on a “global pulse” score (the higher the score, the more reputable the company). Global pulse scores for 20 of the top companies in 2014 and 2015 are listed in the table. Is there evidence of a
| Company | 2014 | 2015 |
| Disney | 77.3 | 79.2 |
| Amazon | 72.6 | 84.1 |
| Kellogg’s | 71.5 | 81.5 |
| 77.3 | 76.4 | |
| Nike | 73.0 | 75.5 |
| LEGO | 75.1 | 81.5 |
| Rolex | 77.2 | 75.6 |
| UPS | 67.9 | 79.7 |
| Microsoft | 75.0 | 76.6 |
| BMW | 77.2 | 79.3 |
| FedEx | 69.6 | 78.8 |
| Samsung | 75.0 | 77.3 |
| 3M | 72.4 | 78.4 |
| Johnson & Johnson | 73.7 | 75.9 |
| Hershey | 69.2 | 80.0 |
| HJ Heinz | 69.7 | 75.2 |
| Pepsi | 66.1 | 75.0 |
| Caterpillar | 70.6 | 75.1 |
| Ferrero | 72.6 | 76.3 |
| Nestle | 73.7 | 75.6 |
Source: Reputation Institute, 2014-2015.
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Chapter 15 Solutions
EBK STATISTICS FOR BUSINESS AND ECONOMI
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