Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Question
Chapter 15.4, Problem 6TP
Summary Introduction
To determine: Products that different distribution categories would call for.
Introduction:
When the products are made available at different retail outlets to be sold out to public, it is known as retail distributions system.
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What are the three levels of market coverage? What types of products are each used for?
Which product-market combination has the greatest potential?
What would be the benefits of using selective distribution instead of intensive or exclusive distribution?
Chapter 15 Solutions
Understanding Business
Ch. 15.1 - Prob. 15.1AQCh. 15.2 - Prob. 15.2AQCh. 15.2 - Prob. 15.2BQCh. 15.2 - Prob. 1TPCh. 15.2 - Prob. 2TPCh. 15.2 - Prob. 3TPCh. 15.2 - Prob. 4TPCh. 15.3 - Prob. 15.3AQCh. 15.4 - Prob. 5TPCh. 15.4 - Prob. 6TP
Ch. 15.6 - Prob. 15.6AQCh. 15.7 - Prob. 15.7AQCh. 15.7 - Prob. 15.7BQCh. 15.7 - Prob. 15.7CQCh. 15.7 - Prob. 7TPCh. 15.7 - Prob. 8TPCh. 15.7 - Prob. 9TPCh. 15 - Prob. 1CTCh. 15 - Prob. 2CTCh. 15 - Prob. 3CTCh. 15 - Prob. 1TITCh. 15 - Prob. 2TITCh. 15 - Prob. 3TITCh. 15 - Prob. 4TITCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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- How are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussionarrow_forwardHow would a business/organization apply variant pricing in their organization to cater to multiple markets?arrow_forward3. Review the strategies available to companies when determining how to best distribute their products: intensive, exclusive, and selective distribution. Select three products (in more than one category) that you or someone you know has recently purchased. Describe the product, the manufacturer, where you purchased it, and which distribution strategy was used.arrow_forward
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