Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Question
Chapter 15.2, Problem 1TP
Summary Introduction
To determine: The channel of distribution and the intermediaries participating in it.
Introduction:
The channel of distribution refers to the path by which the marketing intermediaries like the agents, brokers, wholesalers and retailers transport the produced goods to the consumers. It refers to the way of whole process from manufacturing to consumption.
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Chapter 15 Solutions
Understanding Business
Ch. 15.1 - Prob. 15.1AQCh. 15.2 - Prob. 15.2AQCh. 15.2 - Prob. 15.2BQCh. 15.2 - Prob. 1TPCh. 15.2 - Prob. 2TPCh. 15.2 - Prob. 3TPCh. 15.2 - Prob. 4TPCh. 15.3 - Prob. 15.3AQCh. 15.4 - Prob. 5TPCh. 15.4 - Prob. 6TP
Ch. 15.6 - Prob. 15.6AQCh. 15.7 - Prob. 15.7AQCh. 15.7 - Prob. 15.7BQCh. 15.7 - Prob. 15.7CQCh. 15.7 - Prob. 7TPCh. 15.7 - Prob. 8TPCh. 15.7 - Prob. 9TPCh. 15 - Prob. 1CTCh. 15 - Prob. 2CTCh. 15 - Prob. 3CTCh. 15 - Prob. 1TITCh. 15 - Prob. 2TITCh. 15 - Prob. 3TITCh. 15 - Prob. 4TITCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- How are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.arrow_forwardWhat are Distribution channels in marketing and also explain its functionsarrow_forwardWhat role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?arrow_forward
- What is the role of Marketing Channels and Channel Intermediaries?arrow_forwardMarketing channels are merely intermediaries, they just add to costs, without adding any value. Do you agree? Illustrate your answer with examples ?arrow_forwardWhich channel and intermediaries will provide the best coverage of the target market?arrow_forward
- Explain the role of marketing intermediaries in contemporary business, and list the eight primary functions that intermediaries can perform.arrow_forwardWhich distribution channels would producers of services be most likely to use? Why? Provide a thorough discussionarrow_forwardWhat channels does the company use to promote and distribute its products or services?arrow_forward
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