EBK APLIA FOR GRAVETTER/WALLNAU/FORZANO
EBK APLIA FOR GRAVETTER/WALLNAU/FORZANO
9th Edition
ISBN: 9781337273367
Author: Forzano
Publisher: VST
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Chapter 15, Problem 8P

A communications company has developed three new designs for a cell phone. To evaluate consumer response, a sample of 120 college students is selected and each student is given all three phones to use for one week. At the end of the week, the students must identify which of the three designs they prefer. The distribution of preference is as follows:

Chapter 15, Problem 8P, A communications company has developed three new designs for a cell phone. To evaluate consumer

  1. a. Do the results indicate any significant preferences among the three designs?
  2. b. Compute Cohen’s w to measure the size of the effect.
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A retail chain is interested in determining whether a digital video point-of-purchase (POP) display would stimulate higher sales for a brand advertised compared to the standard cardboard point-of-purchase display. To test this, a one-shot static group design experiment was conducted over a four-week period in 100 different stores. Fifty stores were randomly assigned to the control treatment (standard display) and the other 50 stores were randomly assigned to the experimental treatment (digital display). Compare the sales of the control group (standard POP) to the experimental group (digital POP). What were the average sales for the standard POP display (control group)? What were the sales for the digital display (experimental group)? What is the (mean) difference in sales between the experimental group and control group? List the null hypothesis being tested. Do you reject or retain the null hypothesis based on the results of the independent t-test? Was the difference between the…
What were the average sales for the four weeks prior to the experiment? What were the sales during the four weeks when the stores used the digital display? What is the mean difference in sales between the experimental and regular POP time periods? State the null hypothesis being tested by the paired sample t-test. Do you reject or retain the null hypothesis? At a 95% significance level, was the difference significant? Explain why or why not using the results from the paired sample t-test. Should the manager of the retail chain install new digital displays in each store? Justify your answer.
A retail chain is interested in determining whether a digital video point-of-purchase (POP) display would stimulate higher sales for a brand advertised compared to the standard cardboard point-of-purchase display. To test this, a one-shot static group design experiment was conducted over a four-week period in 100 different stores. Fifty stores were randomly assigned to the control treatment (standard display) and the other 50 stores were randomly assigned to the experimental treatment (digital display). Compare the sales of the control group (standard POP) to the experimental group (digital POP). What were the average sales for the standard POP display (control group)? What were the sales for the digital display (experimental group)? What is the (mean) difference in sales between the experimental group and control group? List the null hypothesis being tested. Do you reject or retain the null hypothesis based on the results of the independent t-test? Was the difference between the…

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EBK APLIA FOR GRAVETTER/WALLNAU/FORZANO

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