EBK APLIA FOR GRAVETTER/WALLNAU/FORZANO
EBK APLIA FOR GRAVETTER/WALLNAU/FORZANO
9th Edition
ISBN: 9781337273367
Author: Forzano
Publisher: VST
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Chapter 15, Problem 11P

Liu el al. (2015) recently reported the results of a study examining whether happy people live longer. The study followed a large sample of British women, aged 50 to 69 over a 10-year period. At the beginning of the study the women were asked several questions, including how often they felt happy. After 10 years, roughly 4% of the women had died. The following table shows a frequency distribution similar to the results obtained in the study.

Chapter 15, Problem 11P, Liu el al. (2015) recently reported the results of a study examining whether happy people live

  1. a. Do the data indicate a significant relationship between living longer and being happy most of the time? Test with α = .05.
  2. b. Compute the phi-coefficient to measure the size of the treatment effect.
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A retail chain is interested in determining whether a digital video point-of-purchase (POP) display would stimulate higher sales for a brand advertised compared to the standard cardboard point-of-purchase display. To test this, a one-shot static group design experiment was conducted over a four-week period in 100 different stores. Fifty stores were randomly assigned to the control treatment (standard display) and the other 50 stores were randomly assigned to the experimental treatment (digital display). Compare the sales of the control group (standard POP) to the experimental group (digital POP). What were the average sales for the standard POP display (control group)? What were the sales for the digital display (experimental group)? What is the (mean) difference in sales between the experimental group and control group? List the null hypothesis being tested. Do you reject or retain the null hypothesis based on the results of the independent t-test? Was the difference between the…
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A retail chain is interested in determining whether a digital video point-of-purchase (POP) display would stimulate higher sales for a brand advertised compared to the standard cardboard point-of-purchase display. To test this, a one-shot static group design experiment was conducted over a four-week period in 100 different stores. Fifty stores were randomly assigned to the control treatment (standard display) and the other 50 stores were randomly assigned to the experimental treatment (digital display). Compare the sales of the control group (standard POP) to the experimental group (digital POP). What were the average sales for the standard POP display (control group)? What were the sales for the digital display (experimental group)? What is the (mean) difference in sales between the experimental group and control group? List the null hypothesis being tested. Do you reject or retain the null hypothesis based on the results of the independent t-test? Was the difference between the…

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EBK APLIA FOR GRAVETTER/WALLNAU/FORZANO

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