MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 15, Problem 6LO
Summary Introduction
To Discuss: The perception of integrated marketing communications.
Introduction:. IMC is abbreviated as incorporated marketing communications, is a method to deal with making a bound together and consistent brand understanding for shoppers across various channels. It is a methodology utilized by organizations to brand and facilitate their communication effort.
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MKTG 12:STUDENT ED.-TEXT
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