M: Management
6th Edition
ISBN: 9781260485301
Author: BATEMAN, Thomas
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 15, Problem 2DQ
Summary Introduction
Case summary:
In the mid of 21st century, the global population is predicted to reach around 9.7 billion people, a 33% rise for the overall population. To stave off the hunger in the upcoming years, the growers are developing to unfreeze their thought on how to develop crops in favour of going towards much precise and sustainable approaches, which generates greater yields.
The agricultural department of Country U forecasts that the overall economic loss from the animal sickness and death is larger than $5 billion, with global losses. Company BD could assists in facing the above challenges and supports the trend of sustainable farming. The company is changing the way on the growth of food globally.
To discuss: The way Person X would unfreeze, move, and refreeze the views of his employees on utilising data and technology.
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