Chapter 15, Problem 28DQ

Summary Introduction

To determine:

The concept of lean organizations and the benefits gained and how might an organization utilize the concept of being lean.

Case Summary:

Starbucks is facing major competition from other coffee shops and are making some changes as there is decline in the demand for coffee. Therefore, the company has introduced lean management and is working on making the organization efficient.

Characters:

CEO Howard Schultz

Introduction:

When an organization focuses on its customer value and its key techniques and processes to regular;y increase and drive up is known as lean organization. By having low or zero waste it focuses on providing effective and accurate value. In the dynamic environment of business a lean organization pass the advantages to its customer by controlling the costs efficiently and capture a competitive edge. Purpose, People and Process are the three fundamentals of management.