MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 15, Problem 1MA
Summary Introduction

To discuss: Role of Person X if he hired as a pricing manager for a drug store chain which adds fixed percentage to its cost to arrive the retail price.

Expert Solution & Answer
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Explanation of Solution

Generally, the advantage of this type of cost-based pricing is that it’s comparatively easy to use and assumes that prices won’t vary much. It is called as markup pricing. Under this method retailer adds some markup to standard product cost.

But however, the cost-based pricing method does not taken into consideration of customers and the different roles of the competitors which influences the pricing decisions.

Person X views that, he can do differently by considering the actual demand for the product and he will try to consider the perceived value of customers and the degree of competition prevailed in the market.

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I need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.
I need help with completing the following  Been tasked with working as part of a marketing team to perform a 4P analysis to present to your leadership. You will first share the information with the team for feedback and consensus. Marketing Plan Proposal Product Strategy How can I decribe the product or service. Justifing the need for the product or service. Pricing Strategy How can I Explain the cost of the product or service. Placement Strategy How can I Describe the delivery method of the product or service. Promotion Strategy What Propose a process to promote your product or service within the community.
I need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.
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