MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 15, Problem 8MA
Summary Introduction
To discuss: Preferences of Person X on rebates and coupons when he is a manufacturer, retailer or consumer.
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If you were to sell a highly perishable low-priced product, such as ice cream sticks for a broad market, what would be your considerations for your distribution system? What would be your likely recommended distribution price?
Is distribution a cost or a benefit? Using one example of your choice, briefly explain how a distribution strategy can create or destroy value for a firm
Explain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacture?
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- How would you determine whether a firm’s retail prices are above, at, or below the market?arrow_forwardMany producers sell to consumers both directly and through middlemen. How can such a producer justify competing with its own middlemen?arrow_forwardShould a distributor get a higher margin on a product’s sale than the manufacturer?arrow_forward
- Explain what advantages you will have for your trading business once you have opted to purchase goods from a distributor instead of a manufacturer. Explain 5 advantages.arrow_forwarddiscuss the organizational levels relevant to the fulfi llment process. Be sure to explain the relationships among the various levels. What is a distribution chain? How is it relevant to the fulfi llment process?arrow_forwardMass-merchandisers Multiple Choice face a bright future and increasing profits—because of decreasing competition. offer lower prices to get faster turnover. operate on the "buy low, sell high" philosophy. try to reduce costs by reducing inventory turnover. None of the answers are correct.arrow_forward
- If you are the seller will you provide discount for customers? Why or why not? What type of discount will you provide for your customers? How will you account for this discount? Answer this by giving a sample problem including the debit and credit entries. If you are the buyer, will you get discounts for your suppliers? Why or why not?arrow_forwarddirect sale without brick-and-and-and-mortaroma can be more costly, as retailers bear the responsibility for distributing the product to consumers. Explain?arrow_forwardwhat are the reasons for a manufacturer having its own distribution network instead of working through indepdent intermediaries?arrow_forward
- Describe one product (with an actual example) that uses "exclusive distribution". Your answer must demonstrate a thorough knowledge and understanding of “exclusive distribution”. You cannot use examples already given!arrow_forwardWhy would retailers risk violating any of the legal issues discussed in this chapter, such as predatory pricing, price fixing, deceptive pricing, bait and switch, or discriminatory pricing? Explain your respond.arrow_forwardMs. Aisha wanted to become a middleman in distribution who buys or sells on her own account and at her own risk of loss. Which type of middleman she can opt? There is no type of middleman in distribution as per the requirement of Ms. Aisha Broker Dealer and broker Commission agentarrow_forward
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