Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 15, Problem 15.1DQ
Summary Introduction
To discuss: The conclusions marketing managers create when developing an advertisement program.
Advertising is a marketing strategy including remunerating for space to endorse an item, service or cause. The authentic publicity messages are called commercials or advertisements or ads short form. The objective of promoting is to contact individuals well on the way to be eager to pay for a company’s goods or services and tempt them to purchase.
Expert Solution & Answer
Explanation of Solution
The conclusions marketing managers create when developing an advertisement program are as follows:
- Create an advertising goals: This can be arranged by basic role regardless of whether the point is to inform, persuade or remind.
- Estimate the advertising financial plan: This regularly relies upon its stage in the product life cycle. The product might require advertising to boost its income when it faces loss in the business.
- Create advertising strategy: It comprises of making an advertising message and choosing advertising media.
- Assess advertising promotions: It helps to screen how well the advertising strategy has worked.
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Review the FTC’s guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC’s requirements regarding ads and endorsers make Twitter less effective as an advertising medium? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)
Discuss the major advertising objectives and describe an advertisement that is attempting to achieve each objective. (AACSB: Written and Oral Communication; Reflective Thinking)
Answer the following:
• What are the steps involved in framing Integrated Marketing Communication
• Write short note on Advertising
• What is the importance of Advertising? Explain the objectives of Advertising.
Chapter 15 Solutions
Principles Of Marketing
Ch. 15 - Prob. 15.1DQCh. 15 - Prob. 15.2DQCh. 15 - Prob. 15.3DQCh. 15 - Prob. 15.4DQCh. 15 - Prob. 15.5DQCh. 15 - Prob. 15.6CTECh. 15 - Prob. 15.7CTECh. 15 - Prob. 15.8CTECh. 15 - Prob. 15.9ACCh. 15 - Prob. 15.10AC
Ch. 15 - Prob. 15.11ACCh. 15 - Prob. 15.12ACCh. 15 - Prob. 15.13ACCh. 15 - Prob. 15.14ACCh. 15 - Prob. 15.15VCCh. 15 - Prob. 15.16VCCh. 15 - Prob. 15.17VCCh. 15 - Prob. 15.18CCCh. 15 - Prob. 15.19CCCh. 15 - Prob. 15.20CCCh. 15 - Prob. 15.21CCCh. 15 - Prob. 15.22CCCh. 15 - Prob. 15.23MMLCh. 15 - Prob. 15.24MML
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- In order for an organization to produce a successful marketing plan, there are many elements to consider. Describe what it means by "advertising clutter" and how marketers can avoid content clutter.arrow_forwardName and describe the two main forms of online advertising. (AACSB: Written and Oral Communication)arrow_forwardMarketing topics - Advertising is considered as the most important tool in marketing. Explain .arrow_forward
- Discuss Disney's plus Promotion & advertising plan – utilize integrated marketing communication Media plan Positioning strategy People/Customer Servicearrow_forwardChoose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?arrow_forwardDiscuss Disney's Promotion & advertising plan – utilize integrated marketing communication Media plan Positioning strategy People/Customer Servicearrow_forward
- 1. Name some of the challenges marketers encounter when developing advertising and promotional campaigns. How does the type of product affect the promotional strategies? 2. You work for an ad agency that has a Super Bowl sponsor as a client. What approach would you recommend for your agency as it develops a campaign-universal, customized for each geographical region, or something else, and why? 3. What types of companies could benefit from placing ads on the NFL website, and how can they use the internet effectively to promote their products? Consider the impact of technology and topics of privacy for businesses and business contracts in your answer. 4. Conclusion: Would you consider a career in marketing? If yes, explain. If no, why not and what other career path are you considering. What workplace readiness skills would be most helpful for your in your future career path.arrow_forwardEvaluate the advertising messages of Banyan Tree.How would you improve its advertising strategy?What salws promtion tools can the company use to supplement its advertising efforts?arrow_forwardNeed the correct answer to this practice question I found online please What is marketing mix? It is a way of describing how consumers are exposed to a mixture of brands. It is a method of combining multiple tangible products from one brand into a single campaign. It is a marketing technique, which combines diverse advertising channels in one campaign. It describes actions a consumer goes through before a business considers them a lead.arrow_forward
- Describe Procter & gamble (p&g) promotional strategies of the product. Do they use traditional marketing, digital marketing?arrow_forwardWhat is Integrated Marketing Communication (IMC) and what are its two major components. Discuss. Write the relationship between Advertising and the remaining four promotional strategies namely Personal Selling, Sales Promotion, Public Relations and Direct Marketing.arrow_forwardDon't plagiarize Context: Direct marketing reaches out to consumer directly with personalized messages. Some of the direct marketing activities include direct mail, online advertising, social media marketing, and direct selling. Inquiry: Why has direct marketing enjoyed such rapid growth in recent years?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios