Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 15, Problem 15.24MML
Summary Introduction
To discuss: Types of execution styles to present messages and its examples.
Advertising is a marketing strategy including remunerating for space to endorse an item, service or cause. The authentic publicity messages are called commercials or advertisements or ads short form. The objective of promoting is to contact individuals well on the way to be eager to pay for a company’s goods or services and tempt them to purchase.
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Provide an example of how an organization (i.e. your college or job) uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target, what is their message, and what media should they use?
a) Explain how each TV ad or commercial presented its message to the viewing consumer.
Provide examples of how an organization such as a university can use different media to present a consistent message using integrated marketing communications (IMC). Who are the target customers, what is the message, and what media channel would you recommend that they utilize to achieve this?
Chapter 15 Solutions
Principles Of Marketing
Ch. 15 - Prob. 15.1DQCh. 15 - Prob. 15.2DQCh. 15 - Prob. 15.3DQCh. 15 - Prob. 15.4DQCh. 15 - Prob. 15.5DQCh. 15 - Prob. 15.6CTECh. 15 - Prob. 15.7CTECh. 15 - Prob. 15.8CTECh. 15 - Prob. 15.9ACCh. 15 - Prob. 15.10AC
Ch. 15 - Prob. 15.11ACCh. 15 - Prob. 15.12ACCh. 15 - Prob. 15.13ACCh. 15 - Prob. 15.14ACCh. 15 - Prob. 15.15VCCh. 15 - Prob. 15.16VCCh. 15 - Prob. 15.17VCCh. 15 - Prob. 15.18CCCh. 15 - Prob. 15.19CCCh. 15 - Prob. 15.20CCCh. 15 - Prob. 15.21CCCh. 15 - Prob. 15.22CCCh. 15 - Prob. 15.23MMLCh. 15 - Prob. 15.24MML
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- Which of these promotional methods involve face to face communication with the customers? a) Public relation b) Sponsorship c) Online advertising d) Personal sellingarrow_forwardDefine and explain the concept of message in the marketing communications process, using appropriate examples to support your points.arrow_forwardhow can semiotics (signs, symbols, indexes) be employed to convey advertising sustainability messages to customers and consumers in fast fashion?arrow_forward
- LMN Ltd, an FMCG Brand in India has hired you as a marketing consultant. your client has given following specification for you to plan your promotion strategy A) Objective is to stimulate sale & motivate individuals to buy on Impulse B) Message to be generally same for all. Which of the following elements of promotoion mix will you choose? options are Public Relations sales publicity advertisingarrow_forwardExplain working of following e-Marketing techniques – adopted in e-Business promotion. (a) Promotions (Frequent Flyer Mildes vs. Point Based Promotions)(b) Advertisements (Banners vs. Webcasting)arrow_forwardWhich of the following is a sales promotion tool? a) You tube videos b) Advertising c) Loyalty cards d) Door-to-door sellingarrow_forward
- Integrated marketing communication is used to coordinate the delivery of a consistent message to consumers through multiple promotional channels. () a) True b) Falsearrow_forwardProvide an example of how an American professional sports organization uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target market, what is their message, and what media should they use?arrow_forwardThese are all factors of an effective promotion except: A) The credibility of the communicator B) The message and the medium of the message c) The receptiveness of the audience to all that is being communicated (D The inventory method of the products to be promotedarrow_forward
- Must avoid plagiarizearrow_forwardsummarize what are the responsibilities of content (text, pictures,videos, etc.) providersarrow_forwardThe marketing communications mix consists of six major modes of communications. Which of the following is NOT one of these modes? Select one: a. Advertising b. Direct marketing c. Packaging d. Sales promotions e. Personal sellingarrow_forward
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