Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.15VC
Summary Introduction
To discuss: M Company’s five strategies that are required for adapting the global market’s product and promotion.
Introduction:
There are five strategies that are required for adapting the global market’s product and promotion.
They are as follows:
- Straight extension
- Product adaptation
- Communication adaptation
- Dual adaptation
- Product invention
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Marketing: An Introduction (13th Edition)
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