Company N, a video streaming service is expanding all over the globe. By the end of 2016, Company N currently has services in 50 countries and wants to expand its services to 200 countries. Company N tends to face many challenges such as inadequate household income and lesser percentage of households with high-speed internet connections. It also faces language challenges in Country F. The next countries to have Company N are Country I, Country S, and Country P. The offerings of Company N services will be at a price of €7.99 per month, which is converted to $8.97 during the period of expansion. To determine: The annual market sales potential for Country S in euros and dollars. Introduction: Market demand refers to the total volume a group of consumers buy in a defined time. Defined geographical area defines marketing environment under a specified mix and level of efforts of industry marketing.

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Chapter 15, Problem 15.13MA

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Company N, a video streaming service is expanding all over the globe. By the end of 2016, Company N currently has services in 50 countries and wants to expand its services to 200 countries. Company N tends to face many challenges such as inadequate household income and lesser percentage of households with high-speed internet connections. It also faces language challenges in Country F. The next countries to have Company N are Country I, Country S, and Country P. The offerings of Company N services will be at a price of €7.99 per month, which is converted to $8.97 during the period of expansion.

To determine: The annual market sales potential for Country S in euros and dollars.

Introduction:

Market demand refers to the total volume a group of consumers buy in a defined time. Defined geographical area defines marketing environment under a specified mix and level of efforts of industry marketing.

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