Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.12MA
Summary Introduction
Case summary:
Country I has most deadly roads in the world. Country I does not provide the standard safety features in the entry-level cars, despite many companies offer safety features like antilock brakes and air bags. The companies argue that the customers are not affordable to make the safety features because of the additional costs. So, some companies offer standard safety features; some provide at optional and some do not provide at all because of price competitiveness.
To discuss: The world organizations that assist and develop the global standards to protect the consumers worldwide.
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Marketing: An Introduction (13th Edition)
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