Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.14MA
Summary Introduction

Case summary:

Company N, a video streaming service is expanding all over the globe. By the end of 2016, Company N currently has services in 50 countries and wants to expand its services to 200 countries. Company N tends to face many challenges such as inadequate household income and lesser percentage of households with high-speed internet connections. It also faces language challenges in Country F. The next countries to have Company N are Country I, Country S, and Country P. The offerings of Company N services will be at a price of €7.99 per month, which is converted to $8.97 during the period of expansion.

To determine: The market sales potential using current exchange rate between euros and dollars.

Introduction:

Market demand refers to the total volume a group of consumers buys in a defined time. Defined geographical area defines marketing environment under a specified mix and level of efforts of industry marketing.

Summary Introduction

To discuss: Whether the dollar is strong or weak when compared to euro.

Summary Introduction

To discuss: The reason why companies based in Country U is concerned when dollar is stronger than other currencies.

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