EBK UNDERSTANDING BUSINESS
EBK UNDERSTANDING BUSINESS
11th Edition
ISBN: 8220102809673
Author: Nickels
Publisher: YUZU
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Chapter 14A.8, Problem 14A.8AQ
Summary Introduction

To determine: The advantages of sampling food products that advertisement cannot duplicate.

Introduction: Sales promotion is a promotional tool in which short-term activities are conducted that influences organizations to deal and customers to buy the company’s products.

Sampling is a sales promotion method in which smaller quantities of the product are provided to the customers for free of cost, this method often leads to purchase by the customers in case the response is positive.

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