EBK UNDERSTANDING BUSINESS
11th Edition
ISBN: 8220102809673
Author: Nickels
Publisher: YUZU
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Chapter 14A, Problem 2VC
Summary Introduction
Case summary:
SXSW is an annual film festival which is held in A Country. This festival provides opportunities for the film and music promotion. SXSW deals several business to business promotions. SXSW naturally generates a lot of publicity of the music and films. There are number of the radio station and dozens of magazines run-up in the festive of the SXSW. Music and films is the product which is promoted by the SXSW. The music portion of the most recent SXSW shows more than acts playing for tens of thousands of roving gusts. The dedicated fans of the celebrities work for free to promote the events.
Adequate information:
SXSW is an annual festival of the films and music which is held in the A Country. In this festival all the celebrities of the films and music promotes their music and films.
To determine: The four elements of the promotion mix.
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Chapter 14A Solutions
EBK UNDERSTANDING BUSINESS
Ch. 14A.1 - Prob. 14A.1AQCh. 14A.1 - Prob. 3TPCh. 14A.2 - Prob. 4TPCh. 14A.2 - Prob. 5TPCh. 14A.3 - Prob. 6TPCh. 14A.3 - Prob. 7TPCh. 14A.4 - Prob. 8TPCh. 14A.4 - Prob. 9TPCh. 14A.5 - Prob. 10TPCh. 14A.5 - Prob. 11TP
Ch. 14A.5 - Prob. 12TPCh. 14A.5 - Prob. 13TPCh. 14A.6 - Prob. 14A.6AQCh. 14A.6 - Prob. 14TPCh. 14A.6 - Prob. 15TPCh. 14A.6 - Prob. 16TPCh. 14A.6 - Prob. 17TPCh. 14A.7 - Prob. 14A.7AQCh. 14A.7 - Prob. 14A.7BQCh. 14A.7 - Prob. 14A.7CQCh. 14A.7 - Prob. 14A.7DQCh. 14A.7 - Prob. 18TPCh. 14A.7 - Prob. 19TPCh. 14A.7 - Prob. 1MEDCh. 14A.7 - Prob. 20TPCh. 14A.7 - Prob. 21TPCh. 14A.8 - Prob. 14A.8AQCh. 14A.8 - Prob. 22TPCh. 14A.8 - Prob. 23TPCh. 14A.8 - Prob. 24TPCh. 14A - Prob. 1VCCh. 14A - Prob. 2CTCh. 14A - Prob. 2VCCh. 14A - Prob. 3CTCh. 14A - Prob. 3DWSCh. 14A - Prob. 3VCCh. 14A - Prob. 4CTCh. 14A - Prob. 4DWSCh. 14A - Prob. 5CTCh. 14A - Prob. 5DWS
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