EBK UNDERSTANDING BUSINESS
11th Edition
ISBN: 8220102809673
Author: Nickels
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Question
Chapter 14A, Problem 3VC
Summary Introduction
Case summary:
SXSW is an annual film festival which is held in A Country. This festival provides opportunities for the film and music promotion. SXSW deals several business to business promotions. SXSW naturally generates a lot of publicity of the music and films. There are number of the radio station and dozens of magazines run-up in the festive of the SXSW. Music and films is the product which is promoted by the SXSW. The music portion of the most recent SXSW shows more than acts playing for tens of thousands of roving gusts. The dedicated fans of the celebrities work for free to promote the events.
Adequate information:
SXSW is an annual festival of the films and music which is held in the A Country. In this festival all the celebrities of the films and music promotes their music and films.
To determine: The element of the promotion mix on which SXSW rely most.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
1.How relevant are the concepts of competencies to the jobs in a chicken-processing plant?
2.What information sources would be of most significance regarding jobs in a chicken-processing plant?
A strategy of growth indicates growing sales, increasing demand, and expanding operations for the organization. When the organization is growing and expanding, it most likely needs to hire new employees in the future. In some cases, the organization may be able to hire employees readily without additional work. If, for example, a firm is currently receiving 100 qualified applicants per month but has only been hiring 5, the firm may be able to meet any targeted growth by simply hiring 10 people per month.
In many ways, a stability strategy may be the easiest for the HR manager to implement because the organization presumably must do what it has been doing all along. But, even here, specific and subtle planning nuances must be considered. For example, the organization will naturally…
Financial accounting
What are the Circuit City performance objectives, value vs NVA, opportunities to improve root cause, variation?
What are the defects, opportunities, units, metrics, data collection plan, validating the measurement system for the Circuit City company?
What is the protocol, methodology, data collection of a case study, could you please explain?
Chapter 14A Solutions
EBK UNDERSTANDING BUSINESS
Ch. 14A.1 - Prob. 14A.1AQCh. 14A.1 - Prob. 3TPCh. 14A.2 - Prob. 4TPCh. 14A.2 - Prob. 5TPCh. 14A.3 - Prob. 6TPCh. 14A.3 - Prob. 7TPCh. 14A.4 - Prob. 8TPCh. 14A.4 - Prob. 9TPCh. 14A.5 - Prob. 10TPCh. 14A.5 - Prob. 11TP
Ch. 14A.5 - Prob. 12TPCh. 14A.5 - Prob. 13TPCh. 14A.6 - Prob. 14A.6AQCh. 14A.6 - Prob. 14TPCh. 14A.6 - Prob. 15TPCh. 14A.6 - Prob. 16TPCh. 14A.6 - Prob. 17TPCh. 14A.7 - Prob. 14A.7AQCh. 14A.7 - Prob. 14A.7BQCh. 14A.7 - Prob. 14A.7CQCh. 14A.7 - Prob. 14A.7DQCh. 14A.7 - Prob. 18TPCh. 14A.7 - Prob. 19TPCh. 14A.7 - Prob. 1MEDCh. 14A.7 - Prob. 20TPCh. 14A.7 - Prob. 21TPCh. 14A.8 - Prob. 14A.8AQCh. 14A.8 - Prob. 22TPCh. 14A.8 - Prob. 23TPCh. 14A.8 - Prob. 24TPCh. 14A - Prob. 1VCCh. 14A - Prob. 2CTCh. 14A - Prob. 2VCCh. 14A - Prob. 3CTCh. 14A - Prob. 3DWSCh. 14A - Prob. 3VCCh. 14A - Prob. 4CTCh. 14A - Prob. 4DWSCh. 14A - Prob. 5CTCh. 14A - Prob. 5DWS
Knowledge Booster
Similar questions
- by the end of 2013, the IPL port was operational and the naphtha was flowing to the HFC plant in Central India after being granted the port contract in Summer 2012. The plant was located in an industrial area that had several pipelines in the general geographic area including a crude oil pipeline leading to a refinery, and a pipeline carrying pesticides to be processed and redistributed to local farms in the area. In July 2014, Ajay Patel, the logistics general manager received notification that there were some minor leaks along the pipeline that were being fixed. Workers in the area had experienced sudden headaches and lightheadedness and the company immediately moved to investigate the leak and address faulty seams that had eroded and weakened. The flow of naphtha was temporarily stopped for 72 hours so two portions of the pipeline could be removed, and the eroded portions replaced. Patel put enormous pressure on the repair team to get the repair done quicker than the usual time…arrow_forwardPatel sat down with the head of public relations, the CEO, and a few Board members to weigh options. On the one hand, they knew there had already been problems along their pipeline causing health concerns a few months before. Apparently, there were substandard materials used in some of the pipeline sections that eroded which they had addressed quickly as soon as they knew there was an issue. This information was public and is one of the reasons why the media was jumping on the story. On the other hand, their pipeline was not the only one in the area. At least two other pipelines moved materials that were dangerous if released in the environment. Was the problem HFC's or another company's or maybe both or ALL? At the present moment until hazard investigation crews could investigate on- site at all the pipelines, there were more questions than answers. Patel had the accident investigation team dispatched to the area. He was debating whether he should call the other companies to jointly…arrow_forward1. Since your manager desires several business reports, justify with an explanation three (3) queries you will likely make regarding the reports' creation. For one (1) report, indicate what type of business report it is (NB! Research Types of Business Reports), outline the layout and possible content relevant to the case scenario (NB! You can show it diagrammatically if desired), and which Management level and Functional area, with justification, would be best served by this report. 2. Design diagrammatically a Form layout with a Subform that facilitates data entry for yourdatabase system. Provide a brief description of the form's purpose and functionality. 3.Identify a feature of MS Access to ensure end-users have a centralised area for accessingand completing tasks. Explain how this feature enhances usability and efficiency.arrow_forward
- do fast.arrow_forwardgive me two examples of service companies that use levels of service (other than airlines, hotels, and rental cars) to differentiate their products. Please explain the defining attributes and service levels used to distinguish the position of one service from another.arrow_forwardGive reasons as to why team leaders fail and their remediesarrow_forward
- Final year students enrolled in the Interactive Multimedia course at Edith Cowan University arerequired to develop skills and expertise in managing the design and development of client websites. “Project Management Methodologies”, uses teams of four or five students to utilise theirspecialist skills to meet a “real need” for an industry client. Team roles include programmers,graphic designers and project managers. There were 82 students (20 teams) completing this unit.The aim was to have students experience project management issues that occur when dealing with“real” clients in “real” projects and was heavily focused on teamwork and problem solving. Theenvironment was based on the learning principles of authenticity, self-regulation and reflection(Luca & Oliver, 2001). Features included student contracts, journals (for self/peer assessment &reflection), “Conference Centre” for problem solving, bulletin boards, time management tools,syllabus and assessment materials, lecture…arrow_forwardIntroduction about records managementarrow_forwardPatel sat down with the head of public relations, the CEO, and a few Board members to weigh options. On the one hand, they knew there had already been problems along their pipeline causing health concerns a few months before. Apparently, there were substandard materials used in some of the pipeline sections that eroded which they had addressed quickly as soon as they knew there was an issue. This information was public and is one of the reasons why the media was jumping on the story. On the other hand, their pipeline was not the only one in the area. At least two other pipelines moved materials that were dangerous if released in the environment. Was the problem HFC's or another company's or maybe both or ALL? At the present moment until hazard investigation crews could investigate on- site at all the pipelines, there were more questions than answers. Patel had the accident investigation team dispatched to the area. He was debating whether he should call the other companies to jointly…arrow_forward
- Patel sat down with the head of public relations, the CEO, and a few Board members to weigh options. On the one hand, they knew there had already been problems along their pipeline causing health concerns a few months before. Apparently, there were substandard materials used in some of the pipeline sections that eroded which they had addressed quickly as soon as they knew there was an issue. This information was public and is one of the reasons why the media was jumping on the story. On the other hand, their pipeline was not the only one in the area. At least two other pipelines moved materials that were dangerous if released in the environment. Was the problem HFC's or another company's or maybe both or ALL? At the present moment until hazard investigation crews could investigate on- site at all the pipelines, there were more questions than answers. Patel had the accident investigation team dispatched to the area. He was debating whether he should call the other companies to jointly…arrow_forwardFor the shift lever shown, determine the magnitude and the direction of ter imatlent yrce P that has a 210-Fb in clockwist moment about B.arrow_forwardHi! Can you guys help me with this? Thank you! Here's the article by Costas Paris, Jack Pitcher & James T. Areddy from Wall Street Journal called BlackRock Strikes Deal to Control Two Panama Ports Please offer authentic insights on how this article connects with global supply chain management.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill Education
Management (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSON
Business Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSON
Fundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON